All my media writings (well almost)

Here are some of my published articles. Others which are not here, couldn’t be secured as they are from Print era. Will try someday to scan my articles from Internship days at Indian Express.





December 2009
Cover Story: Dabur: The New FMCG Giant


February 2010
Interview of Ruchira Jaitly: Salty snacks as a market has become hyper competitive

March 2010
Cover Story: Broadcasting: Knotted [The broadcasting industry is currently mired in a set of problems. The cure obviously is digitisation]

May 2010
Cover Story: 10 Marketing Mantras Beat got Right

July 2010
Cannes Lions 2010 coverage: Dil maange more

August 2010
Cover Story: Reebok: A Right Balance

December 2010
Sections of Pitch Brandometer Report


January 2011
2 of the 10 Marketing Trends that were favourite of marketers in 2010
Movers & Shakers 2010: Ruchira Jaitly

February 2011
Pitch Madison Media Advertising Report: Print Review & Outlook

June 2011
Column: Who Cares!: The 8th P: Policy

July 2011
Column: Who Cares!: Where’s our secret?

August 2011
Cover Story: A Young Mind
Column: Who Cares!: Dial M for Dummies

September 2011
Cover Story: ITC Foods: A Decade of Fun
Column: Who Cares!: Lip Service?

October 2011
Column: Who Cares!: The forbidden fruit

November 2011
Cover Story: Expatriate CMOs: A Fresh Outlook & Wark: Australian for Success
Column: Who Cares!: Jaago Marketer Jaago!

December 2011
Pics from Pitch CMO Summit 2011
Column: Who Cares!: Why this Kolaveri?


February 2012
Pitch Madison Media Advertising Report: Print Review & Outlook
Column: Who Cares!: Realty Bites

March-April 2012
PMMAO-Magazine Special: Of MAG-nitude
Magazine Special quotes of Publishers & CMOs: Amrit Rai, Publisher, Elle India; Sandeep Khosla, CEO (Publishing), Infomedia18; Oona Dhabhar, Marketing Director, Conde Nast India; Anant Nath, irector, Delhi Press; Mahendra Jain, Publisher, Upkar Prakashan & Pratiyogita Darpan; Murgavel Janakiraman, Founder and CEO; and Suvodeep Das, Marketing Head, Kaya Skin Clinic. CLICK HERE.

June 2012
Cover Story: The Art & Science of Rebranding
Interview: Kedar Apshankar, COO, Peter England: Our bags will have a seasonal approach

July 2012
Interview: Len Curran, Vice President, Sales & Marketing, Renault India: “I attend about 40% of customer issues myself”

August 2012
Interview: Aarushi Agarwal, Director Marketing, Personal Care, Consumer Lifestyle, Philips India: Men shaving body hair is acceptable


Trying to secure them as Bylines have been goofed up during redesign of the site by the publisher


My coverage of Cannes Lions for


Guest author for Impact



Will have to scan them as no copies available online


Indian Express (Internship Days)

Will have to scan them as no copies available online

Dial M for dummies

Selection_001My third Column in Pitch

Issue: August 2011

Marketers spend Crores of Rupees to outdo their competitor in the communication war, but they often forget the end-user

I have often felt my intellect and worth demeaned, when each time, I’ve gone to a retailer to buy a handset for myself or for that matter anybody else (my parents or my girl-friend/s) or relatives back in Shimla…

Read: Dial M for dummies (PDF)



Where’s our ‘Victoria’s Secret’?

Image Courtesy:

My second Column in Pitch

Issue: July 2011

Innerwear is a category, which is a mega market – each one of us has a dozen of them in our wardrobes – yet is the most neglected

When every category is moving to create an emotional positioning, the innerwear category is getting coarser in its communication by the day, which is not on merit but on absurdity…

Read: Where is our ‘Victoria’s Secret’? (PDF)

The eighth P – Policy

Screen Shot 2014-07-25 at 2.35.00 amMy first Column in Pitch

Issue: June 2011

Consumer durables and automobiles should go for 7 Ps instead of the 4 Ps of marketing, as ‘service’ is an inseparable part of the package…

As a consumer, I don’t want to be tied to a non-functional brand. I want the company to be responsive and I could be unreasonable. That means quick after-sales service and the ability to understand the problem…

Read: The eighth P – Policy (PDF)

MNP: The Woe-da-fone of a migratory bird; Vodafone sucks

The story does have a plot in the last two days, yet it goes back to when Woe-da-phone was not Hitch, but SR. I had promised myself at that time that I’ll never have an SR in my life again. I shifted to Water-tel. And then subsequently to Yum-Tea-Nill. And I had got into the journalism profession and had circulated my number around. Honestly, I wasn’t expecting much from them, except basic service.

I knew the 197 guys of the landline fame, and how sternly they talked to you, and hence I dared little to call up the Cucumber Care of Yum-Tea-Nill. Once or twice I called them up for GPRS settings – probably when I changed my handsets. And I got little or no help from them, and relied mostly on different forums online for help. And each time I’d called them, there was the Hindi school teacher on the other side trying to speak in English and in a stern voice trying to tell me: Why the hell did I waste her time, when she had better things to do in life, like finish off the sweater she was knitting for “Unke Liye” or her baby or baba. I had interrupted in between and as a result she had forgotten now which thread to take on the knitting pin. Continue reading

Want to run away to Himachal

The feeling is not new, but of course lately, the rigmaroles of city life are convincing me to get back to where I belong. Wish I could get out of this rat race. The life I live is so fake. I work for my bosses who fill in their coffers without compensating me enough. I would have been a crorepati had I worked 10 per cent of it for myself in my farms. Well, the motivation for it seems to be diminishing and I seem to be getting in a grind left cribbing that I want to get away from this life.

More so, I seem to be in a field of career which is faker than the fakes they expose. They are for no good here. For plain business.

Bheegi Billi

भीगी बिल्ली बारकोड में

बारकोड के पेटेंट एकस्व की ५७वीं वर्षगाँठ पर गूगल ने अपना प्रतीक चिन्ह आज बारचोदे के रूप में लगाया। तो इच्छा हुई की भीगी बिल्ली का भी बारकोड बनाया जाए।

यह बारकोड, कोड‍ १२८ में है, और अँग्रेज़ी मे् है। काफी कोशिश की, कि हिन्दी में बनाया जाये, किन्तु कोई भी औनलाईन वेबसाईट सॉफ्टवेयर, यूनीकोड को स्वीकार करने के लिये तैयार नहीं था। Continue reading