Archive for अगस्त, 2011



Dial M for dummies

Published on अगस्त 8, 2011

My third Column in Pitch Issue: August 2011 Marketers spend Crores of Rupees to outdo their competitor in the communication war, but they often forget the end-user… I have often felt my intellect and worth demeaned, when each time, I’ve gone to a retailer to buy a handset for myself or for that matter anybody [...]


Where’s our ‘Victoria’s Secret’?

Published on

My second Column in Pitch Issue: July 2011 Innerwear is a category, which is a mega market – each one of us has a dozen of them in our wardrobes – yet is the most neglected… When every category is moving to create an emotional positioning, the innerwear category is getting coarser in its communication [...]


The eighth P – Policy

Published on

My first Column in Pitch Issue: June 2011 Consumer durables and automobiles should go for 7 Ps instead of the 4 Ps of marketing, as ‘service’ is an inseparable part of the package… As a consumer, I don’t want to be tied to a non-functional brand. I want the company to be responsive and I [...]