All my media writings (well almost)

Here are some of my published articles. Others which are not here, couldn’t be secured as they are from Print era. Will try someday to scan my articles from Internship days at Indian Express.





December 2009
Cover Story: Dabur: The New FMCG Giant


February 2010
Interview of Ruchira Jaitly: Salty snacks as a market has become hyper competitive

March 2010
Cover Story: Broadcasting: Knotted [The broadcasting industry is currently mired in a set of problems. The cure obviously is digitisation]

May 2010
Cover Story: 10 Marketing Mantras Beat got Right

July 2010
Cannes Lions 2010 coverage: Dil maange more

August 2010
Cover Story: Reebok: A Right Balance

December 2010
Sections of Pitch Brandometer Report


January 2011
2 of the 10 Marketing Trends that were favourite of marketers in 2010
Movers & Shakers 2010: Ruchira Jaitly

February 2011
Pitch Madison Media Advertising Report: Print Review & Outlook

June 2011
Column: Who Cares!: The 8th P: Policy

July 2011
Column: Who Cares!: Where’s our secret?

August 2011
Cover Story: A Young Mind
Column: Who Cares!: Dial M for Dummies

September 2011
Cover Story: ITC Foods: A Decade of Fun
Column: Who Cares!: Lip Service?

October 2011
Column: Who Cares!: The forbidden fruit

November 2011
Cover Story: Expatriate CMOs: A Fresh Outlook & Wark: Australian for Success
Column: Who Cares!: Jaago Marketer Jaago!

December 2011
Pics from Pitch CMO Summit 2011
Column: Who Cares!: Why this Kolaveri?


February 2012
Pitch Madison Media Advertising Report: Print Review & Outlook
Column: Who Cares!: Realty Bites

March-April 2012
PMMAO-Magazine Special: Of MAG-nitude
Magazine Special quotes of Publishers & CMOs: Amrit Rai, Publisher, Elle India; Sandeep Khosla, CEO (Publishing), Infomedia18; Oona Dhabhar, Marketing Director, Conde Nast India; Anant Nath, irector, Delhi Press; Mahendra Jain, Publisher, Upkar Prakashan & Pratiyogita Darpan; Murgavel Janakiraman, Founder and CEO; and Suvodeep Das, Marketing Head, Kaya Skin Clinic. CLICK HERE.

June 2012
Cover Story: The Art & Science of Rebranding
Interview: Kedar Apshankar, COO, Peter England: Our bags will have a seasonal approach

July 2012
Interview: Len Curran, Vice President, Sales & Marketing, Renault India: “I attend about 40% of customer issues myself”

August 2012
Interview: Aarushi Agarwal, Director Marketing, Personal Care, Consumer Lifestyle, Philips India: Men shaving body hair is acceptable


Trying to secure them as Bylines have been goofed up during redesign of the site by the publisher


My coverage of Cannes Lions for


Guest author for Impact



Will have to scan them as no copies available online


Indian Express (Internship Days)

Will have to scan them as no copies available online

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