My third Column in Pitch Issue: August 2011 Marketers spend Crores of Rupees to outdo their competitor in the communication war, but they often forget the end-user… I have often felt my intellect and worth demeaned, when each time, I’ve gone to a retailer to buy a handset for myself or for that matter anybody [...]
My second Column in Pitch Issue: July 2011 Innerwear is a category, which is a mega market – each one of us has a dozen of them in our wardrobes – yet is the most neglected… When every category is moving to create an emotional positioning, the innerwear category is getting coarser in its communication [...]
The feeling is not new, but of course lately, the rigmaroles of city life are convincing me to get back to where I belong. Wish I could get out of this rat race. The life I live is so fake. I work for my bosses who fill in their coffers without compensating me enough. I [...]
Newspapers and magazine readership has taken a beating in Himachal Pradesh as per the latest Indian Readership Survey Report. As literacy grows, Himachalis are reading fewer publications. The maximum loss has been borne by Hindi newspapers. For more Click Here
In a major move ahead, Nityin.com, a blog started by an enterprising young man, Nityin, who throngs from Kotgarh, Himachal has moved his site to a new URL: Himachallive.com All users looking for Nityin.com, will be redirected to Himachallive.com