The eighth P – Policy
Published on अगस्त 8, 2011
My first Column in Pitch Issue: June 2011 Consumer durables and automobiles should go for 7 Ps instead of the 4 Ps of marketing, as ‘service’ is an inseparable part of the package… As a consumer, I don’t want to be tied to a non-functional brand. I want the company to be responsive and I [...]