The eighth P – Policy

Screen Shot 2014-07-25 at 2.35.00 amMy first Column in Pitch

Issue: June 2011

Consumer durables and automobiles should go for 7 Ps instead of the 4 Ps of marketing, as ‘service’ is an inseparable part of the package…

As a consumer, I don’t want to be tied to a non-functional brand. I want the company to be responsive and I could be unreasonable. That means quick after-sales service and the ability to understand the problem…

Read: The eighth P – Policy (PDF)